Google Ads Is the paid advertising. That you cannot think
about the establishing your brand Awareness and growing business and your
customer base without Google ads. if your thank that all potential customer can
reach your site through organic traffic, you’re wrong- it is possible but its
taking lack of time and you can get 50% traffic only. Hence, let’s analyze the
most impactful strategies for growing your customer base with Google Ads.
Google Ads are written or visual content its dedicated to promoting
a specific product and Businesses services or campaign. Businesses can the
owner or manager of a channel or platform that reaches a suitable audience. At
Digital Webglow, we provide ppc services that can help you attain the level of
growth you need and stand out from the rest. Do contact us, if you are ready to
make the shift.
As you can imagine there are so many type of
advertisements-all of which run in different types of ads different type of channels, and today's best
type of ad might not be the best type tomorrow.
Today, at least 95% of Google’s huge revenue comes Through advertising,
and it will over 86% of consumers using going online to the find information about on local businesses, Ad Words is a great
investment for any startup business. Whether you want to invest into the selling
specific products through the Google Shopping platform, or promote your
services to target people searching for relevant keywords on Google Search,
there’s an ad format to suit any company. Ad Words is a highly adjustable tool,
allowing advertisers to closely monitor and adjust with how much they’re
spending on advertising, directly target the specific demographic of people
they want to, and make use of a huge network of websites to get maximum
visibility for their business. Here’s an overview of the types of advertising
available through Google, and what they can do for your business.
(Adwords) Campaign Types
1.Search ad
2. Display ad
3. Shopping ad
4. video advertising
5.Mobile app advertising
Search advertising is also known
as Sponsored ads. Search Advertising is very effective. Google is the world’s
leading provider of search ads. Ad Words
service allows companies offering products or services to pay for their ads
based on the queries of Internet user’s search in the Google. search ads displayed
on the result page that your or users are searched. There are ad boxes with
relevant ads displayed next to organic results.
Google is a marking paid
search results with in small green “Ad” symbol next to them, letting you know
they are not organic. Some of Google’s previous implementations of sponsored
results included different backgrounds (yellow, blue) and yellow-colored “Ad”
icons. Ginny Marvin goes more in-depth about these changes in her post on
Search Engine Land.
The search advertising
techniques are
1. search-engine marketing
2. PPC (pay-per-click)
3. CPC (Cost- per-click)
Display
Advertising
Google Ad Words is split
into two networks, the Search Network and the Display Network. When advertising
on the Search Network, businesses place text ads in the search engine results.
On the Display Network, businesses instead place display ads on a huge network
of sites across the internet.
Display advertising is
method of the attracting the audience to your website, social media platforms
other digital mediums that to take the specific action for display ads. Display
Ads are made with the text-based, image or video advertisements that encourage
to the user to click-through to a landing page and take action
display online adverting campaigns
changed to CPC basis let’s explore that makes a great display ad campaign.
Online video advertising
compare today and future is a more engaging; it has a interactive marketing
experience. Online video advertising is an advertisement for a product or
service featured in the video format. It
is In traditional advertising, you might equate it most closely to a marketing
message you need to see on television, but in today's mobile-centric world, it
appears in a short, web-based video sequence.
Mobile app advertising is
the popular demonetization strategy for app developers, in which app developers
get paid to the serve ads on their app
and increase the app down lodes.
The mobile app ads are
served through a mobile app advertising network, which connects advertisers and
developers. The app requests an ad from the network, and the network uses
algorithms to identify and deliver the highest paying ad to the user in real
time.
Shopping Ads
Shopping ads is exclusive to
merchant that who sell the downloadable products in online by creating and
follow the PPC (pay-per-clicks)is commend in both SMM and Google shopping ads.
Google shopping ads is
powered by the two platforms: that is Ad Words and Google Merchant Center.
Google Merchant Center is where the product feed lives. We’ll get into the
details of your feed momentarily, but in a nutshell, it’s the details of your
products organized in the format Google likes. Google Ad Words is where your
actual shopping campaigns is live and where you’ll set your budget, manage your
bids and gain insights,& make optimizations based on performance.
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